Privacy Policy

Christy Calafati INK
Westlake Village, CA
📞 310-592-9652 | ✉️ calafati.ink@gmail.com
Effective Date: June 2026

SECTION 1 — WHAT INFORMATION WE COLLECT

At Christy Calafati INK, we are committed to safeguarding your privacy and ensuring your personal information is handled in a safe and responsible manner. This Privacy Policy describes exactly what information we collect, how we use it, and how we protect it when you visit our website, book our services, or communicate with us.

We collect the following categories of information:

Personal Identifying Information:

Full name, email address, and mobile/home phone number

Booking & Service Information:

Appointment booking details, service preferences, and consultation notes
Treatment history and aftercare communications
Information submitted through contact forms, lead forms, or intake questionnaires

Communications Data:

Messages and inquiries submitted through our website contact forms
Text message conversations initiated by you or in response to your opt-in
Email correspondence related to your bookings or service inquiries

Website & Technical Information:

IP address, browser type, and device type
Pages visited, time spent on site, and referral source
Cookies and similar tracking technologies (see Section 3)

We collect this information when you submit a booking or contact form on our website, communicate with us by phone, email, or text, or receive services from Christy Calafati INK.

SECTION 2 — SMS MESSAGING & OPT-IN POLICY

Christy Calafati INK sends SMS text messages only to individuals who have explicitly opted in to receive them.

How We Collect Your SMS Consent:
You opt in to receive SMS messages from Christy Calafati INK by providing your mobile phone number and checking the SMS consent checkbox on our online booking or contact form on our website. No SMS messages will be sent to you without this explicit opt-in action being completed first.

Types of Messages We Send:

Appointment confirmation messages after a booking is made
Appointment reminder messages sent before your scheduled visit
Rescheduling and cancellation notifications
Post-appointment follow-up and aftercare instructions
Responses to direct inquiries you have sent to us
Promotional updates about services, special offers, and events — only if you have explicitly opted in to receive these

Message Frequency:
Message frequency varies based on your appointment activity and interactions with us. You may receive between 1 and 4 messages per month on average, though this may be higher during active booking periods.

Message & Data Rates:
Standard message and data rates may apply to all SMS messages sent and received. Rates are determined solely by your mobile carrier and phone plan. Christy Calafati INK is not responsible for any charges applied by your carrier.

How to Opt Out:
Reply STOP at any time to immediately unsubscribe from all SMS messages. You will receive one final confirmation and no further messages will be sent. You may also reply CANCEL, QUIT, END, or UNSUBSCRIBE to be removed from our SMS list.

How to Get Help:
Reply HELP at any time or contact us directly at 310-592-9652 or calafati.ink@gmail.com.

SECTION 3 — COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to improve your browsing experience and help us understand how visitors interact with our site.

Types of Cookies We Use:

Essential Cookies — Required for our website and booking forms to function correctly. These cannot be disabled without affecting site functionality.
Analytics Cookies — Help us understand which pages are visited most frequently and how visitors find our website (e.g. Google Analytics). Data collected through analytics cookies is aggregated and anonymous.
Functional Cookies — Remember your preferences to improve your experience on return visits to our site.

Your Cookie Choices:
You may control or disable cookies at any time through your web browser settings. Please be aware that disabling certain cookies may affect the performance of our booking forms and other website features. We do not currently respond to browser "Do Not Track" signals.

By continuing to use our website, you consent to our use of cookies as described in this section.

SECTION 4 — DATA SECURITY PRACTICES

Christy Calafati INK takes the security of your personal information seriously and maintains the following safeguards to protect your data:

All data submitted through our website forms is transmitted using SSL/TLS encryption (Secure Socket Layer technology) to protect your information in transit
Personal and booking data is stored on password-protected systems with restricted access limited to authorized personnel only
We do not store full payment card information on our systems — payment processing is handled by trusted, PCI-compliant third-party payment processors
We conduct regular internal reviews of our data collection, storage, and handling practices to identify and address potential vulnerabilities
Access to your personal information is limited strictly to staff who require it to deliver or manage your services
In the event of a data breach that may affect your personal information, we will notify you promptly in accordance with applicable law

While we implement industry-standard security measures, no method of electronic storage or data transmission can be guaranteed to be 100% secure. If you have any concerns about the security of your information, please contact us immediately at calafati.ink@gmail.com or 310-592-9652.

SECTION 5 — NO SHARING OF SMS OPT-IN INFORMATION ⚠️ CRITICAL

Your mobile phone number and SMS opt-in consent collected through our website or any booking form will NEVER be shared, sold, rented, traded, or disclosed to any third party, affiliate, or partner organization for their own marketing or promotional purposes — under any circumstances whatsoever.

This is an absolute and unconditional policy with no exceptions.

Specifically:

SMS opt-in data and mobile phone numbers collected for text messaging purposes are used solely and exclusively to send messages directly from Christy Calafati INK to you
No third party will ever receive access to your mobile phone number or your SMS consent status for any marketing, advertising, or promotional use
This policy applies regardless of any general data sharing language described elsewhere in this Privacy Policy
Text messaging originator opt-in data and consent information will not be shared with, sold to, rented to, or disclosed to any third parties under any circumstances

This section supersedes any other data sharing language in this document with respect to SMS opt-in information specifically.

SECTION 6 — HOW WE USE YOUR INFORMATION

We use the information we collect to:

Provide, manage, schedule, and deliver our services and treatments
Send appointment confirmations, reminders, rescheduling notices, and cancellation notifications
Respond to your direct inquiries, support requests, and aftercare questions
Send relevant service updates, notifications, or promotional messages only where you have explicitly opted in to receive them
Improve our website, services, and overall client experience
Comply with applicable legal and regulatory requirements

SECTION 7 — THIRD-PARTY SERVICE PROVIDERS

We may share your information with trusted third-party service providers who assist us in operating our website, processing bookings, or delivering our services (such as booking platforms, payment processors, or email service providers). These providers are contractually required to keep your information confidential and are prohibited from using it for any purpose other than performing services on our behalf.

We do not sell your personal information to any third party for their own independent use.

SECTION 8 — YOUR RIGHTS & OPT-OUT OPTIONS

You have the following rights regarding your personal information:

Opt out of SMS messages — Reply STOP to any message, or contact us directly at any time
Opt out of marketing emails — Click the unsubscribe link in any marketing email or contact us directly
Request access to your data — Contact us to request a summary of personal information we hold about you
Request correction — Ask us to correct any inaccurate or incomplete information
Request deletion — Ask us to delete your personal information from our records, subject to any legal retention requirements

To exercise any of these rights, contact us at calafati.ink@gmail.com or 310-592-9652.

SECTION 9 — CONTACT US

For any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us at:

Christy Calafati INK
Westlake Village, CA
📞 310-592-9652
✉️ calafati.ink@gmail.com

PRIVACY POLICY

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